Domain & Mail Reputation and what it means to you
What is Domain and IP Reputation?
Domain Reputation is the rating your domain (the website address) that your specific domain has, this rating is obtained from the specific domain not the IP address its self, currently the IPV4 system does not use domain reputation, the newer IPV6 networks will utilise the domain reputation
IP reputation is the rating your ISP (Internet Service Provider) has based on the specific IP address used by your Hosting and/or mail server.
How IP Addresses are used
Many ISP or Hosting Providers give you an IP address from the "Pool" of Addresses they have purchased, these IP addresses are often used on hosting servers that are shared amongst their users.
This is the disadvantage of using "out of the box" or "Off the shelf" hosting providers, as the odds are you are on a shared server with hundreds if not thousands of other websites.
as your email address uses the same hosting provider in most cases, it also means that the IP address is also used for your emails, this results in hundreds if not thousands of users sending and receiving emails from the same IP address as you.
Currently an estimated 86% of all email traffic is actually spam emails, and many of these come from the very IP address you are using right now to send emails.
How to check your email reputation?
There are a number of sites that you can check your reputation, one of the better ones is here: http://www.reputationauthority.org/index.php
the Reputation Authority is a site were you enter your web address and get an easy to follow report on how your domain stacks up.
- if you find your domain has a poor rating, contact your hosting provider and request then fix the issue (this may not do much especially if you use "Off the Shelf" hosting (Cheap hosting is often shared and most vulnerable to poor ratings)
- Find another hosting provider (the more expensive suppliers are often far better as they monitor the IP and the ratings, and remove users and email accounts participating in spamming activities)