Many people ask: "Why a Redback?, Spiders are scary" I spent a long time looking at business names, I wanted something that was unique to Australia, after a lot of looking the Redback Spider stood out to me in a number of ways.
Other then the Redback being indigenous to Australia making it unique, it is also memorable.
As this company specializes in web based services, the characteristics of the Redback Spiders web also became a reason. The Redback Spiders web has been described at first glance to be a tangled mess with no system or purpose, however reality demonstrates that its web design, is a finely engineered device, constructed with deliberate purpose to capture small insects. As the Redback Spider is a relative of the Funnel Web Spider, a Redback Spiders Web Design is often triangular or funnel shaped with trip lines leading to its lair.
Often in Digital Marketing and SEO, traffic and leads to a website are represented in a similar manner, a Funnel.