Many people ask: "Why a Redback?, Spiders are scary" I spent a long time looking at business names, I wanted something that was unique to Australia, after a lot of looking the Redback Spider stood out to me in a number of ways.

Other then the Redback being indigenous to Australia making it unique, it is also memorable.

As this company specializes in web based services, the characteristics of the Redback Spiders web also became a reason. The Redback Spiders web has been described at first glance to be a tangled mess with no system or purpose, however reality demonstrates that its web design, is a finely engineered device, constructed with deliberate purpose to capture small insects. As the Redback Spider is a relative of the Funnel Web Spider, a Redback Spiders Web Design is often triangular or funnel shaped with trip lines leading to its lair.

Often in Digital Marketing and SEO, traffic and leads to a website are represented in a similar manner, a Funnel.



Robert von Pirch
Managing Director

Started out in the Fire Services, and moved into the Emergency Management industry, after 10 years, he needed a change, and completed a number of IT related qualifications, spending 4 years freelancing, he decided to start a business for himself.

So Redback Digital was created.

Some of Our Team Digital "A" Team


Lead Programmer

The Teams coding genius, Able to leap entire buildings in a single bound..... OK maybe not, however when it comes to creating functionality and sometimes the impossible, Carmelo always finds a way.


Programming Guru

Paul has an incredibly strong background in programming as well as Graphic Design. Paul has a lot of experience with shopping carts and eCommerce systems.


Graphics Design

Franz brings a strong coding ability with a fantastic visual design and graphics ability. His design skills set many of the sites we build out from the rest.